Strategic Communications Committee
The University of Florida Strategic Communications Planning Committee was created in late May, 2009, to coordinate a campus-wide strategic planning process to strengthen the university's brand and unify key themes and messages; maximize use of available research and resources; identify and propagate best practices and the most cost-effective communications strategies; and provide guidance where needed on implementation and evaluation. Communications is interpreted to include all aspects of internal and external communications and public relations, including but not limited to marketing; advertising; media relations; crisis management; public relations counseling; print, online and electronic communications and social media strategies; branding; and process management.
Chair: Debra Amirin, APR, Director of Communications, Levin College of Law
The Committee presents the seminar "Social Media: Promises, Pitfalls & Perils" to be Webcast live this Friday, January 22, 2010, 3-5 p.m. An archived version will be available later along with comprehensive information on social media.
Members
- Jack Battenfield, Director of Academic Support Services, Institute of Food and Agricultural Sciences
- Chris Brazda, Assistant Vice President of Public Relations, University of Florida Foundation
- Lindy Brounley, UF Law Associate Director of Communications
- David Denslow, Professor and Director, Policy Studies Program, Bureau of Economic and Business Research
- Megan Gales, Director of Communications, College of Engineering
- Jodi Gentry, Director, UF Training and Organizational Development
- Linda Hon, Senior Associate Dean and Professor, College of Journalism and Communications
- Joseph Kays, Director of Research Communications, Office of Research
- Dr. Richard Lutz, J. C. Penney Professor of Marketing and Distinguished Alumni Professor, Warrington College of Business Administration
- Jeanna Mastrodicasa, Assistant Vice President for Student Affairs
- Steve Orlando, Director of News and Public Affairs, University Relations
- Kim Pace, Special Assistant to the Provost, Office of the Provost
- Leland D. Patouillet, Associate Vice President for Alumni Affairs and Executive Director, UF Alumni Association
- Melanie Ross, Interim Director, Health Science Center News and Communications
- Christine Schoaff, Director of Web Administration
- Fedro Zazueta, Associate CIO and Director of Academic Technologies
- Marie E. Zeglen, Ph.D., Assistant Provost and Director of Institutional Planning and Research, Office of Institutional Planning and Research